Department of Product and Industrial Design (PID) University of Engineering and Technology (UET) Lahore organized a seminar on "Techniques of Visual Communication". Ms. Fiza Interior Designer from Stockholm Design was the guest speaker who shared her professional experience with the students.

While briefing the role of Visual Communication in the field of Product Design she said, “Visual communication is a dynamic method of conveying information, ideas, or emotions through visual elements such as images, graphics, and design. It transcends language barriers and engages the audience on a visceral level, making it a powerful tool in various fields.”

She further said that the tools and techniques of visual communication have evolved significantly over time, with the advent of digital technologies enabling the creation of intricate and interactive visuals. Software like Adobe Creative Suite, 3D modeling programs, and video editing tools have become integral in the process.

“As for future trends, augmented reality (AR) and virtual reality (VR) are expected to revolutionize visual communication, offering immersive and interactive experiences” she added. Additionally, the integration of AI-driven design and the use of data-driven visuals are likely to play a pivotal role in shaping the future of this field. The lecture ended with a question-answer session that helped the students to become more focused and align their path in the field of product design.